PAY PER CLICK
“Pay Per Click was just the beginning. The real evolution is pay per action.”
What is PPC
PPC is a model of internet marketing in which advertisers get paid when someone clicks on their ads. It works like this: You pay for the visits that are brought to your site by these ads.
Search engine advertising is a great way to promote your business. It works by placing your ad in the top spot when someone searches for a specific keyword
How it works
Every time a search engine results page shows an ad, an auction is initiated. The goal is to determine which ad will appear in the top spot. The auction is conducted based on the number of bids and the quality of the ad.
These auctions are what keep the momentum of PPC going. They occur when someone uses a search term and then clicks on the ad that is related to that query.
Ads that win these auctions appear on the search engine pages. Now you will want to know how you can get involved in these auctions right don’t worry let me explain. To get involved in auctions advertisers use accounts like google ads or Microsoft ads to set their ads and decide where and when they would like those ads to show.
Then accounts get split into campaigns for better management and reporting of different locations, product types, or another useful categorization. Then these campaigns are further categorized into groups of ads that contain keywords and relevant ads
What we do
We build each of our campaigns based on our knowledge and experience in developing successful pay-per-click campaigns. This process is carried out by analyzing and measuring the effectiveness of the campaign. We also build retargeting campaigns that are designed to make a second effort to attract potential buyers. These campaigns are built to remind visitors why they first considered you.