Digital Marketing VS Traditional Marketing

Digital Marketing

Digital marketing implies to promoting your business online through digital channels like search engine, website, social media, emails, and mobile apps. If you used social media than you are well familiar of adverts that pop up on your screens that’s digital marketing.

Services you get in digital marketing.

  • Social media (Facebook, Instagram etc.)
  • Website
  • Content marketing
  • Affiliate marketing
  • Inbound marketing
  • Email marketing
  • PPC (pay per click
  • SEM (Search engine marketing)
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Blue Wood

Traditional Marketing

Traditional marketing implies to promoting your business offline through print, broadcasting, telemarketing, or direct mail. when you watch a live broadcast of a cricket match or your daily soaps, you see advertisements for various products during breaks that’s traditional marketing.

Services you get in Traditional Marketing.

  • Outdoor (Billboards, bus/taxi wraps, posters etc.)
  • Broadcasting (TV, Radio etc.)
  • Print (Magazines, newspapers etc.)
  • Direct Mail (catalogues etc.)
  • Telemarketing (Phone, text message)
  • Window display and signs

PROS & CONS

Digital Marketing

PROS

CONS

  • More options for engagement
    Through channels like social media you can really see what your audience think of your brand and marketing efforts. If your marketing has been shared, liked, and had lots of positive comments, you know you are doing something right.
  • Easy to measure your campaigns
    compering to traditional marketing, the specifics of digital marketing tracking are remarkably in depth. This gives you detailed data that helps you plan your next round of marketing efforts.
  • Makes clever targeting possible
    target audience means the group of consumers most likely to buy your product or service. For example, if you own a playgroup. Then, your target audience would be people who have kids between the ages of 1.5-3 who have expressed an interest in enrolling their kids to playgroup.
  • Less permanent

Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fading, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or jump into the next page your ad will be gone from their screen.

  • Constantly evolves

To get the most profit out of your digital marketing efforts there is a lot to learn. Each channel usually requires its own professional, from search engine marketing to social media, each channel requires an expert to get the best boost for your business. Still, a grass-roots social media marketing approach is a wonderful place to start.

traditional marketing

PROS

CONS

  • Impactful and easy to understand
    A newspaper, bold billboard or a dramatic TV commercial is a normal part of most people’s day to day lives. They’re easy to consume and often entertaining.
  • Printed marketing materials are more permanent
    If you have an advert in an issue of The Indian Today it will be there until the magazine is recycled. Which is great if the consumer is a devoted collector.
  • More memorable
    Seeing something in real life instead of your phone is more likely to be remembered. The expectation of the new IPL match ads or a beautiful and impressive window display is more expected to stay in your mind than an Instagram ad you’ll probably scroll past in seconds.
  • More difficult to measure campaigns
    There are ways to determine the traditional marketing campaigns such as brand trackers, but they are far less in-depth or intelligent as the tools offered for digital marketing.
  • Often expensive
    If you are a brand in its early stage’s chances are you do not have the funds for a 4-page spread in Trend. Many kinds of traditional marketing will cost you a considerable amount.
  • No direct interaction with the consumer
    Nothing like social media marketing, you are in the dark about your audience’s count and reaction to your marketing efforts.

conclusion

Closing the discussion, we can say that in today’s world all people spend most of there time online for several reasons that could be buying product, reading blogs, using a service, watching videos or other several reasons.

digital marketing has grown in recent years, but it became more popular than the traditional marketing due to its several advantages, one of which is effectiveness over expensiveness. However, smart businesses use both to develop strong relationships between possibilities, leads and customers

There is famous say “the world is now in our hands and the information is at our fingertips.” So how can we take advantage of this situation. We can create a strong online presence, especially a website, can help your business boost and make more revenue, that we all want right. If you want to create your digital identity and confused were to go don’t worry, we have your back you don’t have to go anywhere. At Binge Solutions, we have experts who not only are going to make a website that’s suitable for your business but also enhance it according to your requirements to help your business grow tremendously.

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